Purpose and benefits

Beyond strategy, great business leadership requires building intangible assets for sustainable long-term success. Market-based capabilities are intangible assets that influence the competitive success of a firm in its markets. In this piece, Jean-Claude Larréché, the Alfred H. Heineken Chaired Professor of Marketing at INSEAD in Fontainebleau, France, sets out his views on four selected key issues concerning market-based capabilities: the concept, measurement, the emergence of capability gaps in specific business sectors, and the development of distinctive superior capability profiles.

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Method

Reflective. Interview on topical management issue plus biographical details of influential management thinker.

Time to Complete

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Pages

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