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Purpose and benefits

Jeffrey Rayport’s academic background in international relations, American civilisation, and business history has provided him with an unusual lens through which to explore and analyse the dynamics of an economy increasingly defined by technology. As an associate professor at Harvard Business School in the mid-1990s, his popular courses on e-commerce reflected pioneering research on the relationships between emerging information technologies and service and marketing strategies. Now serving as CEO of Marketspace LLC, a business unit of Cambridge-based Monitor Group, he continues to research, write, consult, and educate on issues of doing business in the networked economy.