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A Behavioral Theory of the Firm by 
            Richard Cyert & James March, Bloomsbury

Purpose and benefits

The book is a powerful introduction to the complex world of decision-making. One of its authors, James March, is one of the foremost decision-making theorists of the 20th century. The book evaluates traditional approaches to decision-making and puts forward real-world alternatives.

Method

Abstract. Digest of management book; contribution and context.

Time to Complete

10

Length

4 Pages

Participants

one

Price

£2 Pounds Sterling
(inc. VAT)

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