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The Brand You 50 by 
            Tom Peters, Bloomsbury

Purpose and benefits

Tom Peters’ books have a habit of being provocative and this one is no exception. Depending on your point of view, you can either be motivated or irritated by Tom Peters. This book looks at the changing career opportunities in the new economy and challenges individuals to promote themselves like brands. If you’re looking for a career change, this book could give you a boost.

Method

Abstract. Digest of management book; contribution and context.

Time to Complete

10

Length

2 Pages

Participants

one

Price

£2 Pounds Sterling
(inc. VAT)

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