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The Caring Economy by 
            Gerry McGovern, Bloomsbury

Purpose and benefits

This is a practical book on the importance of people in the new economy. While it is easy to assume that technology is the most important thing, the author shows empowerment and other people-focused strategies are vital for success. The book also includes valuable advice on the importance of branding and customisation on the Internet.

Method

Abstract. Digest of management book; contribution and context.

Time to Complete

10

Length

3 Pages

Participants

one

Price

£2 Pounds Sterling
(inc. VAT)

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