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Competing for the Future by 
            Gary Hamel & C.K. Prahalad, Bloomsbury

Purpose and benefits

"Competing for the Future" , named by "BusinessWeek" as the best management book of 1994, is regarded as the definitive book on strategy for contemporary business. It criticises the narrow mechanistic view of strategy and calls for a broader approach that recognises a company’s core competencies.

Method

Abstract. Digest of management book; contribution and context.

Time to Complete

10

Length

3 Pages

Participants

one

Price

£2 Pounds Sterling
(inc. VAT)

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