Add to basket

Corporate Strategy by 
            Igor Ansoff, Bloomsbury

Purpose and benefits

In "Corporate Strategy" , Ansoff codifies and generalises his experiences as a strategist at Lockheed. The book develops a series of concepts and procedures that managers can use to develop a practical method for strategic decision-making within an organisation.

Method

Abstract. Digest of management book; contribution and context.

Time to Complete

10

Length

3 Pages

Participants

one

Price

£2 Pounds Sterling
(inc. VAT)

Add to basket