Purpose and benefits

Like "The Experience Economy" , this book argues that the best way to differentiate a commodity product or service is to add value that appeals to customers. The entertainment industry provides many good examples of this in action, and companies in more mundane markets can adopt the principles to support their own product development.

Related Solutions

Method

Abstract. Digest of management book; contribution and context.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)