Purpose and benefits

The book shows how to differentiate what appear to be basic products and services by adding value. The result is a ‘consumer experience’ which can be marketed at a much higher price than the core product. This is a very useful approach for anyone involved in product or service development, and the book provides many examples to illustrate the process.

Related Solutions

Method

Abstract. Digest of management book; contribution and context.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)