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Funky Business by 
            Jonas Ridderstråle and Kjell Nordström, Bloomsbury

Purpose and benefits

The book by two Swedish academics sets out a view of the type of companies that will succeed in the new economy. The ability to manage time and people are the keys to success, together with the flexibility to adapt to constant change. The book provides a useful framework for developing a competitive strategy.

Method

Abstract. Digest of management book; contribution and context.

Time to Complete

10

Length

3 Pages

Participants

one

Price

£2 Pounds Sterling
(inc. VAT)

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