
Purpose and benefitsThe book looks at the problem of corporate failure, presenting alarming statistics on the relatively short life of European and Japanese enterprise. The author argues that short-term focus on profits, rather than nurturing people, is a key factor in failure. "The Living Company" is the testimony of someone who practised the human side of enterprise and who believes that companies must be fundamentally humane to prosper. |
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MethodAbstract. Digest of management book; contribution and context. |
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