Purpose and benefits

Born in Germany, John Jacob Astor emigrated to America in 1780. Arriving with a few dollars and seven flutes, he amassed a fur and property empire that made him one of the richest men of his day. Astor’s story is a lesson for all entrepreneurs: provide excellent customer service; be close to markets; buy cheap, and sell wherever the price is best. In a battle with Astor, the state-subsidised fur trade looked as if it would surely be the winner, but Astor won easily.

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Method

Biographical details, defining career moments and context and contributions.

Time to Complete

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