Home / FAQs / Contact Us / Learning Log / Shopping Basket

Purpose and benefits

Michael Dell (1965) was always going to be a winner. After all, how many high school students earn more than their teachers? Dell progressed from selling newspaper subscriptions to selling computers.Yet it wasn’t the product that made him wealthy, it was the way he sold it. The Dell corporation pioneered direct selling of computers. It is also an excellent example of a company succeeding by sticking to its founding principles: build to order, keep low stocks, sell direct, understand your customer. And the Internet was a godsend for Dell. What better way of reaching the global consumer? Dell’s success with the direct selling business model has made him the youngest CEO ever of a Fortune 500 company.