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Purpose and benefits

Scott McNealy had a laid-back start in the manufacturing industry but this gave way to the job of CEO at Sun Microsystems in 1984, when his friend and cofounder Vinod Khosla was persuaded to step down. Since then life has been one long crusade against arch-foe Bill Gates and the Microsoft vision of a PC-dominated world. Enlisting the help of some unlikely allies along the way, including a 135-lb greater Swiss mountain dog and an animated character called Duke, McNealy continues to give his competitors a run for their money. With revenues of $17 billion and rising in 2001, the future looks bright both for him and for Sun.