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Purpose and benefits

Akio Morita passed up the opportunity to lead an easy and secure life at the helm of the family sake business. Instead he chose to pursue his love of electrical engineering and start his own business, with all the risks that entailed. Starting with a prototype for a humble rice cooker, Morita’s small company TTK grew into the electronic products giant Sony. In a lifetime devoted to his company, Morita gave the world a stream of innovative technologies and gadgets, from the portable transistor radio to the Sony Playstation. He was also the man responsible for making music portable, introducing the word ‘Walkman’ into the global lexicon.