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Maximise Customer Loyalty by 
            Jenny Hill

Purpose

This work based activity will help people understand how important each service transaction is in building customer loyalty.

Benefits

Learn about the four different types of customer : are yours negotiators, hostages, terrorists or advocates ? Measure their effect on your loyalty levels

Audience

Experienced customer contact employees

Learning method

Practical. Individual activity focused on the seven stages of customer's life.

Time to Complete

30

Length

4 pages

Participants

more then one

Price

Free!

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