Purpose and benefits

W. Brian Arthur is Citibank Professor at the Santa Fe Institute, and currently serves on its board. From 1983 to 1996 he was Dean and Virginia Morrison Professor of Economics and Population Studies at Stanford University. His work on increasing returns won him a Guggenheim Fellowship in 1987 and the Schumpeter Prize in Economics in 1990. Arthur is also one of the pioneers of the new science of complexity. His main interests are the economics of high technology; how business evolves in an era of high technology; cognition in the economy; and financial markets. In this article, he discusses the interplay between complexity and uncertainty in our world today.

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Method

Interview on topical management issue plus biographical details of influential management thinker.

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