Purpose and benefits

Kotter is regarded as one of the world’s leading figures in change management. His article, ‘Leading change’, published in the March–April 1995 "Harvard Business Review" , quickly became the "Review’s" best-selling reprint. Readers commented that its analysis defined the real problem of change management. They also found the 8-stage change framework ‘compelling’. The book builds on the success of the article and includes dozens of examples of effective change management in action.

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Method

Digest of management book; contribution and context

Time to Complete

Length

Pages

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Price

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