Purpose and benefits

Relationship marketing has become one of the most important determinants of corporate success. Retaining customers and maximising lifetime customer value are critical to long term revenue and profitability. Regis McKenna’s book sets out the principles of building successful relationships, using technology to understand customers and communicate effectively with them.

Related Solutions

Method

Digest of management book; contribution and context

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)