Purpose

This activity is suitable for people working in the same organisation and enables them to describe their perceptions of the culture and image their organisation projects.

Benefits

Do your customers describe your organisation in the same way as your marketing initiatives? Does that image ring true to the way participants view the organisation? The degree to which the views of customers and employees match is a useful measure of how accurate an organisation has been in projecting its corporate personality.

Related Solutions

Audience

First line or emerging managers, supervisors.

Learning method

Active. Personification of organisational image.

Time to Complete

Length

pages

Participants

Price

(inc. VAT)