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Purpose and benefits

Business coaching is on the up. As in the sporting world, coaching in business has become associated with helping people to channel their talent and achieve their full potential.

There are many benefits to effective coaching: not only does the financial investment return many-fold, but also productivity rates rise; the capacity to make and take thoughtful decisions increases; and motivation improves. Also, there are often marked behavioural shifts in those being coached. As coaches become aware of their style and impact, they are able to communicate more honestly and more easily. Constructive feedback, active listening, and unambiguous language all contribute to a coachee’s repertoire of relationship-building tools which, when focused on the business, can increase creativity and innovation and add real bottom-line value.