Purpose

By completing this module you will be able to:

• analyse the importance of marketing

• distinguish between product, sales and market-led organisations

• explain the link between marketing and the environment

• understand how to achieve true marketing orientation.

Benefits

Examining the concept of marketing, the nature of market led organisations, and the influence that social criteria can now play in marketing led campaigns provides valuable insight into the vital role of marketing.

Related Solutions

Audience

For those who wish to develop or refine their marketing skills.

Learning method

Practical. Four part activity where you make use of your own or other real life experiences.

Time to Complete

120 minutes

Length

17 pages

Participants

1

Price

£5 Pounds Sterling
(inc. VAT)