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The marketing planning process

National Extension College

Purpose

By completing this module you will be able to:

  • apply most of the stages in the marketing planning process

  • explain the various stages in the marketing plan

  • show how the marketing planning process fits into and contributes to the corporate plan.

Benefits

Become familiar with SMART, SLEPT, SWOT, the Ansoff Matrix, the BCG Matrix, the GE Business Planning Grid - all concepts or mnemonics used in the process of marketing planning.

Audience

For those who wish to develop or refine their marketing skills.

Learning method

Practical. Two part activity examining the planning cycle based on a case study from McDonalds.

Time to Complete

60 minutes

Length

16 pages

Participants

1

Price

£5 Pounds Sterling
(inc. VAT)

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