Purpose

By completing this module you will be able to:

• explain the value of 'Utility'

• describe the importance of price

• identify the determinants of price

• apply the determinants of price in a marketing context.

Benefits

Pricing is often critical to a buying decision. Recognising that how we price is dependant on such quantitative criteria as elasticity of demand, price sensitivity and price ceilings is all important in determining the pricing of your products.

Related Solutions

Audience

For those who wish to develop or refine their marketing skills.

Learning method

Practical. Four part activity where you apply pricing concepts to business scenarios.

Time to Complete

120 minutes

Length

18 pages

Participants

1

Price

£5 Pounds Sterling
(inc. VAT)