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Why Customers Don't Return by 
            Patricia Tallack

Purpose

This telephone service skills activity helps people understand that dissatisfaction more often than not is the result of a build up of small things going wrong. Small issues but with big effects on custome loyalty.

Benefits

Checking out what might cause you dissatisfaction acts as a useful prompt of the service opportunities you may be missing.

Audience

Trainers and those in contact with customers on the telephone.

Learning method

Active. Tape or story driven activity.

Time to Complete

20

Length

2 pages

Participants

up to 14

Price

£5 Pounds Sterling
(inc. VAT)

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