Purpose

An activity for participants to design a campaign for consistent customer service and target service improvement in a designated area.

Benefits

Consistency of service is what leads to a service brand and a service reputation. It's also the hardest goal to achieve. Here's a framework and ideas for how to be successful in designing your campaigns to deliver consistent service.

Related Solutions

Audience

Customer service staff and all those interfacing with customers.

Learning method

Active. The campaign needs to have a punchy title, last for a specific period, market a limited number of messages, be linked to some form of recognition, have visual impact, and include some practical work-based coaching activities to sustain the campaign messages.

Time to Complete

Length

pages

Participants

Price

(inc. VAT)