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Reaching Customers with Specific Needs by 
            Patricia Tallack

Purpose

Use this customer service activity to focus people on the importance of tailoring advertisements/ sales literature to attract customers with a disability.

Benefits

Once you have decided to address the needs of this sector, you will need to work out their specific requirements and satisfying them. This activity is a great means of reviewing where you are at in reaching customers with specific needs.

Audience

For those employees who have face to face, written or telephonic communication with disabled customers.

Learning method

Active. Pairs activity focused on your sales and advertising material and its customer friendliness.

Time to Complete

25

Length

4 pages

Participants

more then one

Price

£5 Pounds Sterling
(inc. VAT)

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