Purpose

By completing this module you will be able to:

• list alternatives to retailing

• show how non-retail channels offer advantages to customers.

Benefits

Non-retail channels are growing in popularity and use. In particular, technology is offering new ways of providing customers with good and services while direct mail, party plan and direct selling remain viable alternatives. A useful activity to direct you to the distribution channel most appropriate for differing goods and services.

Related Solutions

Audience

For those who wish to develop or refine their marketing skills.

Learning method

Five part activity using exercises to put into practice the marketing theory contained within the introduction.

Time to Complete

Length

pages

Participants

Price

(inc. VAT)