Purpose

By completing this module you will be able to:

• account for the growing importance of ‘just-in-time’ in industrial markets

• distinguish between intensive, selective and exclusive distribution strategies

• show how the cost of distribution has an impact on prices.

Benefits

Recognising the power of the distributor and selecting the appropriate from of distribution has an important part to play in the success of your marketing strategy. This useful activity will help you develop your strategy effectively.

Related Solutions

Audience

For those who wish to develop or refine their marketing skills.

Learning method

Superdrug case study and two exercises to check learning and put that learning into practice.

Time to Complete

Length

pages

Participants

Price

(inc. VAT)