Purpose

By completing this module you will be able to:

• Understand the importance of marketing communication

• Identify the advantages and disadvantages of different advertising media.

Benefits

Communication is vital for both customers who need information to help them make the best possible buying decisions, and organisations who need to select the correct media to make most impact. A helpful activity, which details the options and enables selection of the most appropriate communication strategy.

Related Solutions

Audience

For those who wish to develop or refine their marketing skills.

Learning method

Four part activity focusing on advertising - in particular TV advertising - sales promotion, public relations and interpersonal communication as part of the marketing mix.

Time to Complete

90 mins

Length

pages

Participants

Price

(inc. VAT)