Purpose

By completing this module you will be able to:

• describe a variety of promotional tools - the constituents of the ‘promotional mix’

• evaluate the appropriateness of promotional tools in varying contexts

• distinguish between push and pull promotions.

Benefits

The promotional plan is an important support to the marketing strategy. This activity offers a planning model and knowledge into different promotional techniques.

Related Solutions

Audience

For those who wish to develop or refine their marketing skills.

Learning method

Five part activity using short case studies and exercises offering the opportunity of putting theory into practice.

Time to Complete

90 mins

Length

pages

Participants

Price

(inc. VAT)