Purpose

By completing this module you will be able to:

• recognise the differences between products and services

• identify the elements of the extended or service marketing mix in given cases

• identify in given cases the people, process and physical evidence elements of the mix

• apply standard criteria for assessing quality of service.

Benefits

Superior service is what differentiates organisations today because with modern day technology superior product features may be copied rapidly. Service marketing plays a major part in establishing that differentiation, and so this activity is invaluable in developing marketing skills.

Related Solutions

Audience

For those who wish to develop or refine their marketing skills.

Learning method

Five part activity involving series of exercises and case studies putting learning on the service marketing mix into practice.

Time to Complete

90 Mins

Length

20 pages

Participants

1

Price

£5 Pounds Sterling
(inc. VAT)