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The Product Life Cycle

National Extension College

Purpose

By completing this marketing module you will be able to:

  • describe the product life cycle (PLC)

  • state which stage of the PLC a product or service has reached

  • show how the marketing mix changes at different stages of the PLC.

Benefits

Depending whether a product is in an introductory, growth, maturity or declining stage of its life cycle will determine the appropriate strategy a marketer should be considering. An understanding of the PLC concept is therefore a 'must'.

Audience

For those who wish to develop or refine their marketing skills.

Learning method

Three exercises applying the knowledge gained on the product life cycle to enable a check on your understanding of the various stages of the PLC and where in the cycle particular products may have reached.

Time to Complete

60 mins

Length

17 pages

Participants

1

Price

£5 Pounds Sterling
(inc. VAT)

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