Purpose and benefits

Understanding your customer is the central skill of any marketer. Never easy to fathom this invaluable activity provides useful pointers in the Checklists of the range of factors that need to be taken into account if full understanding is to be achieved.

Related Solutions

Audience

For those who wish to develop or refine their marketing skills.

Learning method

Six part activity turning theory into practical understanding of buyer behaviour.

Time to Complete

120 mins

Length

25 pages

Participants

1

Price

£5 Pounds Sterling
(inc. VAT)