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Advertising on the Internet

Bloomsbury

Purpose and benefits

Banner advertising is the most common form of advertisement on the Internet. It can include simple text messages, text and graphics, or multimedia elements such as sound and video.

The principles of effective communication do not change when you advertise on the Internet: clarity of message, eye-catching headlines, and quality information are key.

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

10 mins

Length

5 Pages

Participants

1

Price

£2 Pounds Sterling
(inc. VAT)

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