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Branding a Business Product

Bloomsbury

Purpose and benefits

Branding is as important in business markets as it is in consumer markets, and buyers feel more confident buying from a reliable company. Indeed, some buyers may be reluctant to buy new products that are not tried and tested.

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

10 mins

Length

6 Pages

Participants

1

Price

£2 Pounds Sterling
(inc. VAT)

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