Purpose and benefits

Although at first glance it looks likes a simple formula, the capital asset pricing model (CAPM) represents an historic effort to understand and quantify something not at all simple: risk. Conceived by Nobel economist William Sharpe in 1964, CAPM has been praised, appraised, and assailed by economists ever since.

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Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

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