
Purpose and benefitsInternet technologies offer a wealth of ways in which information on consumers can be gathered. Such information can either be collected directly as a result of consumers providing details, or indirectly by analysing consumers’ behaviour while on a website. |
Related SolutionsHow to Develop a Personalisation Strategy for a Website How to Implement Customer Relationship Management (CRM) |
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MethodManagement checklist, answers to FAQs, common traps, and suggested action plans. |
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