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Purpose and benefits

Direct mail is an effective and precise marketing method that lends itself to personalisation in order to more accurately reflect the needs of customers and prospects. Mailings can incorporate creative work, and can include different types of enclosure to provide additional details on the product or service being offered; eye-catching, perhaps three-dimensional, enclosures can also add impact.

The results of direct mail are easy to measure with precision, so the effects of a particular approach can be readily assessed. It is essential for a mailing to incorporate an easy response mechanism for the customer, such as a reply-paid envelope, or contact details such as an e-mail address.