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Extending a Brand

Bloomsbury

Purpose and benefits

Brands can be extended in many different ways, from enhancing a product with additional features and benefits, to varying the product for different market sectors. It is important to be proactive in managing your brand, in order to retain competitive advantage.

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

20 mins

Length

6 Pages

Participants

1

Price

£2 Pounds Sterling
(inc. VAT)

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