Purpose and benefitsBrands can be extended in many different ways, from enhancing a product with additional features and benefits, to varying the product for different market sectors. It is important to be proactive in managing your brand, in order to retain competitive advantage. |
Related SolutionsBoosting Business Success through Diversity Extending a Product with Service Marketing: The Importance of Being First |
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MethodManagement checklist, answers to FAQs, common traps, and suggested action plans. |
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Time to Complete20 mins |
Length6 Pages |
Participants1 |
Price£2 Pounds Sterling |
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