
Purpose and benefitsThe constant turnover of customers means that generating new sales leads is essential to keep a business growing. There are many ways of doing this, depending on the product and customer groups involved, but the primary purpose is to provide data on potential customers which can then be followed up. |
Related SolutionsImproving Direct Mail Response Rates Integrating Advertising with Other Campaigns |
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MethodManagement checklist, answers to FAQs, common traps, and suggested action plans. |
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