Purpose and benefits

E-alliances are partnerships forged between organisations in order to achieve e-business objectives more effectively. There has been a surge in such alliances since the Web took off in the mid-1990s. According to a 2001 McKinsey consultancy study, the most successful e-alliances were those involving traditional offline businesses and online entities—the clicks and mortar strategy.

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Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

Length

Pages

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Price

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