Purpose and benefits

Online communities allow consumers to engage with one another and with your organisation through use of interactive tools such as e-mail, discussion boards, and chat software. (Broader and more social online communities are not the topic of this Actionlist.) They are a means by which you can take the pulse of consumers to find out what they are thinking, and to generate unique content. As a stand-alone business, online communities have been found to be weak: they work best when they are supporting the need for the organisation to get ongoing feedback.

Related Solutions

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

10 mins

Length

3 Pages

Participants

1

Price

£2 Pounds Sterling
(inc. VAT)