Purpose and benefits

Localisation is about creating content specific to a language and marketplace. By 2001, over 50% of people using the Web did not speak English; by 2005 this figure is expected to rise to 75%. Clearly, if you are serious about reaching a foreign marketplace you must localise. However, localisation is an expensive process, and you must make sure that you can achieve an appropriate return on investment.

Related Solutions

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)