Purpose and benefits

Mobile commerce (m-commerce) has been a classic case of focusing on technology rather than on the services people want. The phenomenal hype that has surrounded m-commerce, combined with an unsatisfactory reality of products and services, has made many consumers very cynical. While m-commerce has definite long-term potential, a number of key issues need to be addressed before that potential can be fulfilled.

Related Solutions

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)