
Purpose and benefitsLaunching a website is a bit like opening up a shop in middle of the North Pole or the Sahara Desert. Nobody will know that you are there unless you actively promote yourself! Website promotion is not some one-off event that occurs at launch. It is an ongoing activity that demands a keen understanding of promotional techniques that are unique to the Web. It also requires full integration into offline marketing and promotional activities. |
Related SolutionsHow to Apply a Viral Marketing Approach on the Internet How to Deliver the Benefits of Affiliate Marketing on the Web |
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MethodManagement checklist, answers to FAQs, common traps, and suggested action plans. |
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