Purpose and benefits

To improve productivity, first find out how much time the salesforce actually spends selling. Poor call rates, travel time, sickness, and holidays reduce potential sales time, but database techniques can improve performance through comprehensive sales support information and stronger control.

The database builds a complete picture of customers and the ways they respond to sales and marketing initiatives. This focuses the salesforce on the most important customers and prospects and the database improves control through reports on performance, sales costs, and the effectiveness of sales support programmes.

Related Solutions

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)