Purpose

‘Customer lifetime value’ is a way of measuring how much your customers are worth, over the time they are your customers. Increases in customer retention can increase sales and profits significantly. It is important to retain customers, but not at the cost of other essential marketing activities.

Putting customers into key categories helps clarify analysis and acts as the basis for marketing activities designed to improve lifetime customer value.

Benefits

This action list provides instant and helpful guidelines.

Related Solutions

Audience

For those with customer service responsibilities.

Learning method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

Length

Pages

Participants

Price

(inc. VAT)