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Integrating Advertising with Other Campaigns by 
            Bloomsbury

Purpose and benefits

Advertising is one of a series of interrelated marketing tools that support each other, and in an integrated campaign, advertising becomes a much more flexible medium and can be used wherever it is most effective.

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

20

Length

5 Pages

Participants

one

Price

£2 Pounds Sterling
(inc. VAT)

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