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The Key Issues of Implementing E-commerce by 
            Bloomsbury

Purpose and benefits

An effective e-commerce strategy combines many separate elements. E-commerce means selling online with content, and this requires a sophisticated content management system. E-commerce purchase, payment, and support systems are required, perhaps with customer relationship management and localisation. Proper marketing will be needed for success. Underpinning all this will be a requirement for professional website development and management.

Method

Management checklist, answers to FAQs, common traps, and suggested action plans.

Time to Complete

20

Length

5 Pages

Participants

1

Price

£2 Pounds Sterling
(inc. VAT)

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