
Purpose and benefitsAn effective e-commerce strategy combines many separate elements. E-commerce means selling online with content, and this requires a sophisticated content management system. E-commerce purchase, payment, and support systems are required, perhaps with customer relationship management and localisation. Proper marketing will be needed for success. Underpinning all this will be a requirement for professional website development and management. |
Related SolutionsConsidering a Clicks-and-mortar Strategy How to Implement Effective Internet Security Integrating Real and Virtual Strategies New Yardsticks for Performance and Productivity in an E-world |
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MethodManagement checklist, answers to FAQs, common traps, and suggested action plans. |
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